As 2009 barely rises over the horizon (like the iconic logo of a certain presidential candidate – now President) there is hope mixed with some trepidation of the tough road ahead. While the Inauguration gave us a blissful respite from our collective fears and worries of the crumbling economy, a few days later, after the party stopped, we were faced with more layoffs (as I write this Microsoft will be laying off 5000 employees), collapsing businesses and a battle on the Hill over billions of dollars in TARP/Stimulus.
As companies and organizations try to find ways to “tighten up their belts”, those of us who work in advertising/pr & marketing fields are finding our 2009 budgets slashed. So we ask ourselves how long will the economy decline? While there is no answer to that, the real question isn’t will things get better – of course they will – but how do we as an industry deal with this particular dilemma.